Client: parkrun (partnered with This Girl Can)
Role: Graphic designer
The challenge was to engage women through social media to encourage them to sign up and participate in parkrun for International Women’s Day.
I used striking images and quotes to catch peoples attention. The audience engaged with the posts, often tagging others in the comments section or talking about their own experiences with parkrun. The quantifiable data has all come back really positive and the client was very happy with campaign outcomes and engagement.